The Story

Launching Black Ops 3 when 12M+ gamers were still perfectly happy playing Black Ops 2 might challenge some—but it inspired us. We “hacked” into Black Ops 2 with a first-ever, in-game Snapchat integration that led players to Call of Duty’s Snapchat account where the first cryptic clues about Black Ops 3 were waiting to be decoded.

The Impact

With 50 million YouTube views and 1.3 billion impressions in 5 days, Black Ops 3 went on to become the biggest entertainment launch of 2015.