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Influencer Marketing + Advocacy

From trusted peers to tastemakers, empower others to advance your story.


LAMBDA Legal – #IDO 

For LAMBDA Legal, we married the struggle for marriage equality with the ongoing national battle for full LGBTQ equality using two little words with big meaning: #IDO. Our video series featured celebrities and non-celebrities talking about why everyone should say “I do” to marriage equality. Fueled by a supporting earned media and social influencer campaign, #IDO broke through and moved people to action. The campaign helped exceed a $1M fundraising goal in less than six weeks, and today marriage equality is the law of the land.



Barilla — While the Water Boils

To combat declining pasta sales, we partnered with Barilla to create #PassionForPasta – a five-year campaign focused on driving category reconsideration and increasing cultural relevancy of pasta. As part of our effort to make an impact with Millennials, we created “While the Water Boils,” a new web series hosted by YouTube sensation Hannah Hart, who met with cultural icons to dish about life and the pursuit of passions – all in the time it takes to cook pasta. After only two weeks post launch, the web series has received more than 1 million views on Barilla’s YouTube page and, and has been exceeding expectations for consumer engagement.

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Petco – Pet Code

We recruited vlogger Toby Turner and his dog Gryphon (15 million viewers across three YouTube channels) for Petco’s “Pet Code.” Turner and Gryphon (who has a vaguely Scottish accent) bantered about how to become a better pet parent, and we broke through the crowded sea of pet videos to extend the brand’s reach as a go-to source for pet information – and fun!

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