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We use a full range of creative to make stories more emotional and potent so they move people to action.
To herald the exclusive release of downloadable content for Mortal Kombat X, we reminded gamers of the inherent humor that lies behind the game’s #1 attribute – its gratuitous violence. We created Beyond Kombat, a mockumentary-style series featuring three characters – The Trainer, The Doctor and The Janitor – who work tirelessly behind the scenes to keep this blood-soaked universe running smoothly. Fans loved it so much that it scored one of the highest-ever like-to-view ratios on its Facebook channel, with over seven million views.
To keep driving visibility for Samsung’s mobile devices, we partnered with Rihanna on the launch of her highly-anticipated new album. ANTIdiaRy, an immersive story woven through physical, digital and virtual mediums, rewarded fans with free downloads, keepsake boxes containing Samsung phones, and tickets to Rihanna’s ANTI tour. By connecting directly with consumers through unique, personal experiences, the campaign and ANTI broke out as the fastest album ever to go platinum.
KFC’s Extra Crispy Fried Chicken has been on their menu for decades, but to get people talking about it again, we needed to do something bold and maybe even a bit ridiculous. We created KFC’s Extra Crispy Fried Chicken-Scented Sunscreen – after all, crispy skin is for chicken, not people – and launched our idea with the Extra Crispy Colonel himself peddling this very real SPF 30 product. Demand was high: over 6,000 bottles sold out in just two hours and bottles garnered bids of more than $300 on eBay. We revved up the talk cycle, earning broad coverage, including: The Tonight Show Starring Jimmy Fallon, FOX Business News and USA Today. To repeat the success of day one, we tied a second run of bottles to the “Colonelize” Snapchat Lens launch the following weekend. When the sun set at the end of the week, KFC had given away 9,600 bottles of sunscreen, earned more than 2.3 billion impressions and started so many conversations on launch day it became the #1 trending story on Google.
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